APM Awards 2023

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ClinkClink’s Event Director, Rob, Reflects on APM Awards

In a recent conversation with Rob, Event Director at ClinkClink, we delved into the intricacies of event management and the collaborative efforts between ClinkClink and its long-standing client, the Association for Project Management (APM). The discussion revolved around their annual flagship event, the APM Awards, which has been a staple in ClinkClink’s event diary each year.

 

Exploring Rob’s Role

Rob’s journey with ClinkClink, spans over seven years. The decision to join the company was driven by a history with co-founder Alex. Rob’s responsibilities cover client management and overseeing events from planning to execution.

The agile structure of the team is an important part of what makes ClinkClink work so well, each project showcases the flexibility to adapt roles based on individual expertise and event requirements.

 

Spotlight on APM Awards

The APM Awards has a recurring brief for the team at ClinkClink of supporting APM’s event growth. There are certain complexities faced in delivering a cohesive visual experience across diverse mediums. There are challenges of maintaining brand consistency amid changing team dynamics and evolving brand elements.

 

Navigating Challenges

Rob sheds light on the challenges encountered in ensuring consistent brand representation, particularly when dealing with content across different mediums.

“With the APM awards we deal with lots of aspects including the branding, script writing to the on screen content.

The event is also streamed live. So there’s lots of moving parts. And I guess the hardest bit in the planning is making sure that these multiple areas and suppliers provide content in the same way to keep everything cohesive and on brand.”

As with all projects there are certain financial considerations, the importance of aligning with the client’s budgetary constraints. ClinkClink collaborates with clients to guide budget planning for upcoming events, emphasising the need for transparency and strategic decision-making to meet or exceed client expectations.

Rob explains how the process works with ongoing clients, like APM, that have a similar brief and budget each year.

“The ClinkClink team is always thinking of what worked, what didn’t work, what can we do differently without losing that impact effectively.

With repeat clients, we’ll try and work with the client to budget for the year ahead. So with APM, we’ll have a conversation with them about what their budgets are for the next year’s events, and we’ll try and help guide that budget to ensure maximum impact.”

Managing Budgets and Client Expectations
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MEASURING
SUCCESS

Key performance indicators (KPIs) are used to measure the success of all ClinkClink events. These include guest satisfaction, smooth event execution, increased delegate numbers, and heightened brand visibility. ClinkClink also prioritises their ongoing effort to push for sustainability and accessibility within event delivery at every available opportunity.

Rob says that “At ClinkClink we make sure the clients KPIs are met or exceeded, but separately to that, even if it’s not on their agenda, we’re trying to push the sustainability and accessibility route within the event effectively.”

 

Future Collaboration and Continuous Improvement

ClinkClink’s collaborative approach with clients, focuses on working together to set budgets and refine event strategies. With every client there is a continuous pursuit of excellence and strategic adjustments are made to enhance the client’s experience.

ClinkClink’s approach to events and continuous improvement reflects a commitment to delivering exceptional experiences for their clients.

The APM Awards event success serves as a testament to ClinkClink’s expertise in navigating challenges and achieving success in the ever-evolving landscape of event management.

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